•
Mattel Faces Backlash After 'Wicked' Dolls Link to Inappropriate Website
Mattel's 'Wicked' dolls faced a backlash after misprinted packaging linked to a porn site. Major retailers have removed the dolls from shelves.
CNBCMattel pulls thousands of 'Wicked' dolls off shelves after printing adult web address on packaging
Read article
Boston GlobeMattel mistakenly lists porn site on packaging for ‘Wicked’ dolls
Western JournalMattel Apologizes After ‘Wicked’ Movie Tie-In Toy Directs Children to Porn Site
NBC NewsMattel pulls thousands of 'Wicked' dolls off shelves after printing adult website on packaging
Overview
A summary of the key points of this story verified across multiple sources.
Mattel is under scrutiny following a misprint on its 'Wicked' dolls packaging, which linked to a pornographic site instead of the official movie website. Major retailers including Target, Walmart, and Amazon promptly pulled the dolls from shelves. In response to the backlash, Mattel advised consumers to discard or obscure the incorrect packaging, expressing deep regret for the error. Analysts note potential revenue impacts for Mattel, while reselling of the misprinted dolls has surged on platforms like eBay, fetching prices significantly above retail.
Written using shared reports from .
16 sources
Report issue
Analysis
Compare how each side frames the story — including which facts they emphasize or leave out.
Analysis unavailable for this viewpoint.