Trump Flags Don Jr. As Amazon Weighs 'Apprentice' Reboot
Trump acknowledged reboot rumors, saying Don Jr. "would be probably good," while Amazon says only preliminary internal discussions occurred after its 2022 MGM acquisition.
FOX News‘The Apprentice’ reboot buzz builds as Trump says Don Jr. has ‘charisma’ for the role
Daily BeastTrump Dings Don Jr.’s ‘Charisma’ After ‘Apprentice’ Reboot Rumors
DeadlineTrump On Don Jr Hosting 'Apprentice' Revival: "He'd Be Probably Good"
MEDIAite‘He’s a Good Guy… Probably’: Trump Gives His Son Greenlight to Bring Back ‘The Apprentice’
Overview
President Donald Trump said on Thursday he had heard reports of a potential reboot of The Apprentice and said his son Donald Trump Jr. "would be probably good" as host.
The possible reboot follows internal discussions at Amazon about what to do with The Apprentice after the company's acquisition of MGM in 2022, according to a report.
An Amazon spokesperson said the company has had preliminary internal discussions but that the show is not in active development and any reporting on hosts would be speculative.
The original series ran for 14 seasons beginning in 2004 and ending in 2017, and Trump's financial disclosures showed royalties from the show between $100,000 and $1,000,000 in 2024, reporting said.
Sources said discussions are at an early stage with no formal approach to the Trump family, and if a reboot moved forward it would appear on Amazon's Prime Video service.
Analysis
Center-leaning sources present the story as speculative and somewhat mocking toward Trump, using evaluative asides ("to put it mildly"), labeled "lukewarm endorsement," and playful descriptors ("mothership show"). They foreground Trump’s quotes and anonymous insiders while including Amazon’s denial, emphasizing spectacle and family dynamics over substantive reporting.