Motion Picture Association Demands Meta Cease PG-13 Reference for Instagram Teen Accounts
The Motion Picture Association issued a cease-and-desist to Meta, urging it to stop using PG-13 ratings for Instagram teen accounts, citing misleading claims about content standards.
Overview
- The Motion Picture Association (MPA) has formally requested Meta to stop using the PG-13 rating in connection with content for Instagram's teen accounts.
- The MPA and its lawyer sent a cease-and-desist letter to Meta Platforms, accusing the company of making false and misleading claims regarding its Teen Accounts and the PG-13 rating system.
- This dispute arose after Instagram's teen accounts were updated to default to content standards aligning with PG-13 movie ratings, following feedback from parents.
- Meta asserts that it never implied its teen accounts were officially PG-13 rated or certified by the Motion Picture Association, despite the MPA's objections.
- The MPA seeks to disassociate its established movie rating system from Meta's internal content filtering tools and policies for younger users on Instagram.
Report issue
Read both sides in 5 minutes each day
Analysis
Center-leaning sources frame this story by portraying Meta as misusing the PG-13 rating and being untrustworthy. They employ sarcastic and evaluative language to question Meta's intentions and clarity, emphasizing the MPA's strong disapproval. The narrative highlights Meta's past "scandals," suggesting its actions are reactive rather than genuinely proactive in protecting young users.
"Meta's attempt to align its content filters for Teen Accounts with PG-13 movie ratings has drawn criticism from the Motion Picture Association, which questions the integrity of the standards being applied."
Gizmodo"The Motion Picture Association is asking Meta to stop referring to content shown to teen accounts on Instagram as “guided by PG-13 ratings,” saying it is misleading and could erode trust in its movie ratings system."
ABC NewsArticles (3)
FAQ
The Motion Picture Association is concerned that Meta's use of the PG-13 rating for Instagram teen accounts falsely implies an official endorsement or certification by the MPA, which could mislead users about the content standards on those accounts.
Meta stated that it never claimed its teen accounts were officially PG-13 rated or certified by the Motion Picture Association, but rather used PG-13 as a reference point for its internal content standards after parental feedback.
The Motion Picture Association and its lawyer sent Meta a cease-and-desist letter demanding that Meta stop using the PG-13 rating in connection with Instagram's teen accounts.
Instagram updated teen accounts to default to content standards resembling PG-13 ratings in response to feedback from parents seeking more appropriate content for younger users.
History
- This story does not have any previous versions.