Google Unveils Advanced AI Shopping Features, Including Conversational Search and Agentic Checkout
Google is launching new AI-powered shopping tools, including conversational search, agentic checkout, and an AI that calls stores, to streamline the online purchasing process for US users.
Overview
- Google is introducing conversational shopping in AI Mode search, allowing US users to ask complex questions and receive tailored responses in a chatbot-style interface.
- New AI shopping features include an agentic checkout system, enabling users to set price thresholds and authorize Google to make purchases automatically.
- Google's AI will also be capable of calling businesses directly to inquire about product availability, current promotions, and other specific shopping details.
- These enhancements are designed to improve the overall online shopping experience, particularly in anticipation of events like Black Friday.
- The Gemini app will integrate these advanced capabilities, offering users price tracking and the ability to execute purchases when desired price conditions are met.
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Analysis
Center-leaning sources cover this story neutrally, focusing on reporting Google's new AI shopping features without evaluative language or overt bias. They present the company's announcement factually, detailing the functionalities and Google's stated benefits. The coverage avoids taking a stance, instead providing a straightforward account of the product launch and its various components.
"AI Mode shopping and agentic checkout are beginning their rollout now, and Google says they will be available widely in time for the holiday shopping season."
ARS Technica"Google is adding several shopping-related features on Thursday that are meant to use both Gemini and the company's AI Mode in search to assist with finding items for specific tastes and specific prices."
CNET"Google is rolling out a suite of AI shopping updates just ahead of the holiday season."
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FAQ
Google's AI Mode virtual try-on feature allows users to upload their own photos to see how clothing items will look on their body. Using generative AI, the system overlays the selected apparel onto the user's image, providing a personalized preview of fit and style.
Agentic checkout is an AI-powered feature that lets users set price thresholds for products. When the price drops to the desired level, Google's AI agent can automatically complete the purchase on the user's behalf, streamlining the buying process and helping users get the best deals.
Yes, Google's AI is capable of calling businesses directly to inquire about product availability, current promotions, and other specific shopping details, enhancing the user's ability to make informed purchasing decisions.
The virtual try-on feature is already available in Search Labs for US users, while broader AI Mode shopping features and agentic checkout are scheduled to roll out across the United States in the coming months.
Google's AI Mode integrates with the Gemini app by providing users with conversational search, price tracking, and the ability to execute purchases when desired price conditions are met, all within a chatbot-style interface.
History
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