The European Commission has opened a formal investigation into Chinese online retailer Temu, focusing on allegations of selling illegal products and maintaining an addictive platform design. Temu, which has rapidly expanded in the EU, is under scrutiny for possibly not preventing rogue traders and for failing to comply with the Digital Services Act (DSA). The inquiry follows complaints from consumer groups and national authorities regarding counterfeit and unsafe products. If found guilty, Temu could face significant fines based on its global revenue. The company has pledged to cooperate fully with regulators.