Starbucks Eliminates Nondairy Milk Surcharge Amid Menu Overhaul

Starbucks will no longer charge extra for nondairy milk substitutes starting November 7, as part of a strategic menu simplification initiative.

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Overview

A summary of the key points of this story verified across multiple sources.

In response to customer demands and declining sales, Starbucks CEO Brian Niccol announced the removal of the nondairy milk surcharge starting November 7. This change marks a strategic reform aimed at enhancing the customer experience by simplifying the menu and reducing prices by over 10%. The company faced backlash over past milk surcharges, prompting the decision. Alongside this change, Starbucks plans to discontinue certain food items and drinks, while also introducing a more streamlined ordering process to improve service efficiency.

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