Amazon Launches New Discount Storefront 'Haul' to Compete with Temu and Shein
Amazon introduces 'Haul', a mobile storefront offering products under $20, targeting the discount retail market dominated by rivals like Shein and Temu.
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Overview
Amazon has launched 'Haul', a mobile-only storefront featuring discounted items under $20. In response to competitors like Temu and Shein, 'Haul' targets cost-conscious consumers. The new platform promises low prices but longer shipping times, with items mainly sold at $10 or less. Features include free shipping for orders over $25 and discounts for larger purchases. Amazon claims customer safety by screening products sold through 'Haul', aiming to attract younger shoppers amid rising inflation and competition from fast-fashion retailers.
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