Jaguar's recent rebrand includes a colorful promotional video that omits cars, leading to public mockery and criticism, notably from Elon Musk. Amid a transition to all-electric vehicles, Jaguar aims to reshape its identity. The tweet by Musk questioning their advertisement sparked significant discussion, hinting at broader concerns regarding the brand's approach and possible alienation of traditional buyers. Marketing experts suggest that by neglecting its British heritage, Jaguar risks losing its existing customer base as it attempts to target ultra-luxury markets with plans for electric vehicles by 2026.