The holiday shopping season ramps up with high demand for toys like Cookeez Makery and MrBeast Lab Swarms. Retailers are luring customers with significant discounts ahead of Black Friday. However, safety concerns are highlighted with W.A.T.C.H.'s '10 Worst Toys' list, which includes items like the Pinovk Toy Colt 45 Pistol and Kinetic Sand Scents kit. Experts advise prioritizing quality over cost after consumers report previous disappointments with lower-quality gifts. Meanwhile, new beauty products like E.l.f.'s Squeeze Me lip balm, infused with hyaluronic acid, are gaining popularity for providing affordable luxury while consumers prepare their shopping lists.