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Holiday Shopping Season Sees Major Retail Deals and Positive Consumer Trends

Major retailers kick off the holiday season with significant discounts, while consumer spending appears robust despite economic challenges.

Overview

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The holiday shopping season has officially started, with retailers like Walmart and Target offering discounts of up to 50%. Surveys indicate nearly 60% of consumers plan to spend the same or more than last year, reflecting encouraging trends among lower-income households. Despite some misleading Black Friday pricing tactics, significant savings can still be found. Black Friday deals include up to 70% off in some cases. Shopping habits are also evolving, as many shoppers consider price-matching and loyalty programs to maximize savings amidst inflation.

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