Frontier Airlines will introduce first-class seats in late 2025, replacing the first two rows of economy class, as part of a strategy to attract premium customers. This initiative comes amid a Senate investigation regarding high airline fees, with a report revealing that major U.S. carriers, including Frontier, earned $12.4 billion from seating fees between 2018 and 2023. While Frontier aims to enhance its loyalty program, industry leaders are under pressure to justify these add-on fees, which critics label as 'junk.' The proposed changes reflect growing consumer demand for more competitive seating options.