


GM Ceases Funding for Cruise, Shifts Focus from Robotaxis to Driver Assistance Tech
General Motors discontinues its investment in Cruise's robotaxi division, pivoting towards enhancing driver-assist technologies following significant financial losses.
Overview
General Motors has announced it's stopping funding for its Cruise robotaxi unit due to high operational costs and an increasingly competitive market. GM plans to redirect focus towards developing driver-assist technologies for personal vehicles. The restructuring will involve integrating Cruise's staff with GM's resources. Since acquiring Cruise in 2016, GM has incurred over $10 billion in losses from the division, despite initially aiming for it to generate substantial revenue by 2025. The shift represents a significant change in GM's strategy, amidst challenges in the broader autonomous vehicle industry.
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