Amazon is phasing out its 'Try Before You Buy' service, which allowed Prime members to trial clothing at home, effective January 31, 2025. The decision stems from limited usage and a shift toward AI-driven shopping tools that offer better size recommendations. The company assures that free returns will remain available for its entire apparel selection, aiming for a simplified shopping experience with more choices and faster delivery options. This change is part of Amazon's broader trend of enhancing its online retail strategy amid rising ecommerce competition.