Google Enhances Measures Against Fake Reviews in the UK

Google commits to stricter actions against fake reviews, including banning offenders and improving detection systems, following a CMA investigation.

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Clampdown on fake Google reviews announced

BBC News

Google agrees to crack down on fake reviews for UK businesses

The Guardian

Google pledges to crack down on fake reviews after UK watchdog investigation

Associated Press

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Overview

A summary of the key points of this story verified across multiple sources.

Following a Competition and Markets Authority (CMA) investigation, Google announced significant changes to combat fake reviews in the UK. Offending businesses and individuals will be penalized, including bans from posting reviews. The CMA stressed the importance of maintaining consumer trust, as online reviews have a substantial economic impact in the UK. Google has committed to rigorous processes for identifying and removing fraudulent content and will report to the CMA over the next three years to ensure compliance with these new measures.

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