Target has announced the rollback of its diversity, equity, and inclusion (DEI) programs, following similar moves by companies like Walmart and Amazon amidst conservative pushback. Its changes include ending established DEI goals aimed at supporting Black employees and consumers, influenced by recent political shifts and legal challenges against affirmative action. Although engaged in diversity efforts since 2020, Target's new direction reflects a broader trend in corporate America where many companies are reconsidering their commitments to DEI in response to activism and market pressures, despite notable exceptions like Costco and Apple, which continue to support their diversity initiatives.