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• Starbucks CEO Brian Niccol has committed to simplifying the menu, with plans to cut 30% of food and beverage offerings by 2025, and is focusing on enhancing transparency in pricing.
• The return of condiment bars and personal touches like the use of coffee mugs aims to restore Starbucks' identity as a traditional coffeehouse, responding to customer demands for a more personalized experience.
• Niccol's strategy includes improving workforce morale by doubling paid parental leave, demonstrating a commitment to employee welfare while trying to revitalize the chain's brand and customer satisfaction.