Trump Media and Technology Group has announced the launch of Truth.Fi, a new financial services brand aimed at conservative investors. It plans to invest up to $250 million in various investment vehicles, including cryptocurrencies and exchange-traded funds, through Charles Schwab. This venture is part of TMTG’s push to create a robust financial ecosystem for its user base, amidst rising concerns over conflicts of interest as it ties into Trump’s personal financial interests. Products from Truth.Fi are expected to roll out in 2025, pending regulatory approvals.