Fox Corp Plans Subscription Streaming Service by End of 2025
Fox Corp will launch a subscription streaming service by 2025, including news and sports content, as it aims to reach cord-cutters and non-subscribers.
Fox Corp.'s entry into the streaming market reflects its recognition of the shifting landscape away from traditional pay TV, despite the challenges of a crowded market where profitability remains elusive.
Fox will launch a news and sports streaming service later this year
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Entering the competitive streaming arena, Fox's strategy seems to hinge on a modest subscription model while still clinging to its cable business, a balancing act that could prove precarious amidst a crowded market.
Fox to launch subscription streaming service as shares jump on election ad surge
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Fox's entry into the direct-to-consumer streaming market is a late but calculated move that acknowledges a changing media landscape while still holding firm to its belief in the enduring value of traditional cable bundles.
Fox reveals plans to launch subscription streaming service this year
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Summary
Fox Corp is set to enter the subscription streaming market by the end of 2025, offering a new service featuring its news and sports content. This move comes as traditional cable viewership declines. CEO Lachlan Murdoch emphasized the streaming service aims to target consumers outside the traditional cable bundle, though it won't overshadow their existing pay-TV business. The service is intended to be low-cost and modest in expectations, following Fox's previous complications with a joint sports streaming venture. Recent fiscal results indicate strong advertising revenue, particularly from political ads, prompting confidence in the venture's potential.
Perspectives
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