Anne and Lucy Dayton, daughters of Target cofounder Bruce Dayton, have publicly criticized the company's recent decision to roll back its diversity, equity, and inclusion (DEI) initiatives, which have faced conservative backlash. In letters to The Financial Times and the Los Angeles Times, they lament the dismantling of programs aiding Black employees and suppliers, viewing this as a significant departure from their father's founding principles. This move aligns with a troubling trend among major corporations, as companies like Walmart and McDonald’s similarly reduce DEI commitments amid political pressures. Activists have called for a nationwide boycott of Target in response.