3 sources·Business

Dayton Sisters Critique Target's Rollback on Diversity Initiatives Amid National Boycotts

Anne and Lucy Dayton voice concern over Target's reductions to DEI efforts, viewing them as a departure from their father's ethical legacy.

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  1. Target co-founder’s daughters ‘shocked and dismayed’ over retailer’s decision to ditch DEI

    The company, which has gained a reputation in recent years for its corporate “wokeness,” has been scaling back its LGBTQ Pride collections after a backlash from outraged customers over gay-themed kids’ clothing hurt sales.

    Target co-founder’s daughters ‘shocked and dismayed’ over retailer’s decision to ditch DEI

    New York PostNew York Post·1M
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  1. CBS News
  2. ABC News
  3. New York Post

Feb 15th, 2025, 2:45 AM ET

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Anne and Lucy Dayton, daughters of Target cofounder Bruce Dayton, have publicly criticized the company's recent decision to roll back its diversity, equity, and inclusion (DEI) initiatives, which have faced conservative backlash. In letters to The Financial Times and the Los Angeles Times, they lament the dismantling of programs aiding Black employees and suppliers, viewing this as a significant departure from their father's founding principles. This move aligns with a troubling trend among major corporations, as companies like Walmart and McDonald’s similarly reduce DEI commitments amid political pressures. Activists have called for a nationwide boycott of Target in response.


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Dayton Sisters Critique Target's Rollback on Diversity Initiatives Amid National Boycotts - Pano News