


Starbucks Cuts 1,100 Jobs and Simplifies Menu for Turnaround
Starbucks is laying off 1,100 corporate employees while aiming to simplify its menu by nearly a third to boost efficiency and sales.
Overview
Starbucks is cutting 1,100 corporate jobs and plans to eliminate several hundred open positions in its effort to revitalize slumping sales. CEO Brian Niccol, who joined last September, is focusing on simplifying the menu by nearly a third over the next year, starting March 4, with popular items like the Royal English Breakfast Latte and White Hot Chocolate among those being removed. This move aims to enhance efficiency and customer experience amidst a decline in same-store sales, which were down 8% last quarter. The job cuts will not affect café staff but will streamline support roles.
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FAQ
Starbucks is eliminating several menu items, including the Iced Matcha Lemonade, Espresso Frappuccino, Caffe Vanilla Frappuccino, Java Chip Frappuccino, White Chocolate Mocha Frappuccino, Chai Creme Frappuccino, Caramel Ribbon Crunch Creme Frappuccino, Double Chocolaty Chip Creme Frappuccino, Chocolate Cookie Crumble Creme Frappuccino, White Chocolate Creme Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and Honey Almondmilk Flat White.
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