What are the specific drinks being removed from Starbucks' menu?

Starbucks is removing 13 drinks, including Iced Matcha Lemonade, Espresso Frappuccino, Caffè Vanilla Frappuccino, White Chocolate Mocha Frappuccino, Java Chip Frappuccino, Chai Crème Frappuccino, Caramel Ribbon Crunch Crème Frappuccino, Double Chocolaty Chip Crème Frappuccino, Chocolate Cookie Crumble Crème Frappuccino, White Chocolate Crème Frappuccino, White Hot Chocolate, Royal English Breakfast Latte, and Honey Almondmilk Flat White.

Why is Starbucks laying off 1,100 corporate employees?

The layoffs are part of a restructuring effort aimed at streamlining operations, reducing complexity, and increasing efficiency. This move does not affect baristas or in-store teams.

What is the overall goal of these changes for Starbucks?

The goal is to simplify the menu, reduce wait times, improve quality and consistency, and align with Starbucks' core identity as a coffee company. Additionally, the company aims to enhance operational efficiency and customer engagement.

How extensive will the menu reductions be by the end of the fiscal year?

Starbucks plans to reduce its menu by approximately 30% by the end of the fiscal year.

3 sources·Business

Starbucks Announces Major Menu Cuts and Layoffs Amid Restructuring

Starbucks to cut 13 less popular drinks and lay off 1,100 employees as part of a plan to streamline operations.

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Starbucks will also require senior leaders to work in-person at offices in Seattle or Toronto at least three days a week and the company will require future employees to work in-person as well.
Starbucks to lay off 1,100 corporate staff
World News Group·23d
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The drink cuts, along with some food changes, reflect about a 30% reduction of menu items, according to Starbucks.
Starbucks' drink menu is changing. Here's a list of what it's removing and why.
CBS News·23d
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The menu changes arrive amid wider restructuring at the Seattle-based company.
Starbucks is cutting some 'less popular' drinks from its menu. Here's what will be removed next week
Associated Press·23d
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Feb 25th, 2025, 4:21 PM ET

Summary

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Starbucks is set to remove 13 less popular beverages from its menu on March 4, aiming to simplify operations and reduce customer wait times. In tandem, the company will lay off 1,100 corporate employees globally as part of a restructuring effort led by CEO Brian Niccol. The changes are intended to enhance service quality by focusing on fewer popular items and eliminating menu redundancies. Starbucks plans further reductions, targeting a 30% decrease in menu items by the end of the 2025 fiscal year, while maintaining customer engagement with new offerings.

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Starbucks is cutting 30% of its menu items, including less popular and complex beverages, to streamline operations and improve efficiency.
The changes aim to reduce customer wait times and enhance the consistency of service, allowing for a focus on popular offerings.
CEO Brian Niccol's plan includes layoffs of 1,100 corporate employees and a push for in-person work to adapt to changing operational needs.

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