On the Border Files for Bankruptcy Amid Rising Costs and Shifting Consumer Behavior
Tex-Mex chain On the Border has filed for Chapter 11 bankruptcy, citing inflation and declining customer visits as core issues.
Some companies that didn't file for bankruptcy significantly reduced their footprint to position themselves better in the current environment and drive traffic customers back to their restaurants.
Popular Tex-Mex restaurant chain files for bankruptcy
Fox Business·14d
·Mostly ReliableThis source is generally reliable but sometimes includes opinion, propaganda, or minor inaccuracies.Leans RightThis outlet slightly leans right.Dine’s confidence in its ability to attract customers seems shaky.
Applebee's owner Dine Brands to lean on value, marketing to reverse sales declines
NBC News·14d
·ReliableThis source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.CenterThis outlet is balanced or reflects centrist views.On the Border has faced significant challenges due to economic pressures and changing consumer habits.
Tex-Mex chain On the Border files for bankruptcy protection
Associated Press·14d
·ReliableThis source consistently reports facts with minimal bias, demonstrating high-quality journalism and accuracy.CenterThis outlet is balanced or reflects centrist views.
Summary
On the Border Mexican Grill & Cantina has filed for Chapter 11 bankruptcy, struggling under the weight of pandemic-related debt, rising operational costs, and reduced consumer traffic. The chain, which operates 80 restaurants in the U.S. and internationally, has closed 40 locations and attributes its challenges to inflation and changing dining habits. It joins a list of other casual dining chains, including Red Lobster and TGI Fridays, facing similar issues. With plans to sell its assets, the company hopes to restructure amidst a tough restaurant market.
Perspectives
On the Border filed for bankruptcy protection due to inflation, changing dining habits, and rising labor costs, joining several other casual dining chains facing similar challenges.
The restaurant industry has been heavily impacted by a decline in customer traffic and increased competition, leading to multiple chains like Red Lobster and TGI Friday’s seeking bankruptcy protection.
Companies are attempting to adapt by reducing locations and enhancing customer experience to drive traffic back, though some are still struggling to recover post-pandemic.