


Infinite Reality Acquires Napster for $207 Million to Transform Music Streaming
Infinite Reality has purchased Napster for $207 million, aiming to create a social music platform with immersive experiences and enhanced artist-fan engagement.
Overview
Infinite Reality has acquired Napster for $207 million, planning to reimagine it as a social music platform. CEO Jon Vlassopulos emphasized the need for evolution in streaming, aiming for immersive 3D concert experiences and enhanced artist monetization. Musicians will benefit from better analytics and a marketplace for digital and physical merchandise. Launched in 1999, Napster was initially known for music piracy, later transitioning to a subscription service under Rhapsody in 2011. With this acquisition, Infinite Reality hopes to revive Napster's disruptive legacy in the music streaming industry, amid user skepticism about the brand's future.
Content generated by AI—learn more or report issue.

Get both sides in 5 minutes with our daily newsletter.
Analysis
- Napster has changed ownership and aims to transform from a traditional music streaming service into a more interactive social platform for artists and fans.
- The acquisition symbolizes a shift in the music industry, reflecting the ongoing evolution of technology and its applications in entertainment.
- This initiative is expected to enhance artist monetization and improve fan engagement through innovative features like virtual concerts.
Articles (6)
Center (3)
FAQ
No FAQs available for this story.
History
- 3M3 articles