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• The fines against Apple and Meta are seen as disproportionate, exemplifying the EU's targeting of successful American businesses and raising concerns about escalating international trade relations amid threats of tariffs from U.S. officials.
• Both companies intend to appeal the fines, and argue that these sanctions are politically motivated measures rather than legitimate regulatory actions, which could lead to retaliatory tariffs from the U.S.
• The enforcement of the Digital Markets Act is perceived as an attempt by the EU to impose European standards on American companies while permitting local and Chinese firms to operate under different, potentially more lenient, regulations.