During the Q1 earnings call, Apple CEO Tim Cook stated tariffs cost $900 million last quarter but reported record revenue of $95.4 billion and earnings per share of $1.65. He reassured consumers that price increases due to tariffs are unlikely in the near term, attributing lower costs to increased production in India and Vietnam rather than China. Despite the uncertainty surrounding tariffs, analysts noted that Apple has fared surprisingly well amidst trade tensions, maintaining a positive outlook for the company's revenue growth. Cook emphasized ongoing engagement with tariff policy discussions, seeking to mitigate impacts on consumers.