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Mattel and Ford Suspend Financial Forecasts Amid Uncertain Tariff Climate

Mattel and Ford have suspended their financial forecasts due to the unpredictable impact of tariffs, affecting their pricing strategies and stock performance.

Overview

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Mattel Inc. and Ford have suspended their financial forecasts amid uncertainty from President Trump's tariffs, which have made it difficult to predict consumer spending and impacted pricing strategies. Mattel plans to increase U.S. toy prices in response to estimated tariff costs of $270 million, while Ford warned of significant financial impacts from tariffs on imports, particularly vehicles manufactured in Mexico. Both companies are navigating an unpredictable macroeconomic environment and addressing the impact on consumer demand. Their stock performances have also reflected the ongoing volatility, with Mattel shares down approximately 25% since February.

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Analysis

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  • President Trump's tariffs are causing frustration among U.S. companies like Mattel and Ford, leading them to suspend their financial forecasts due to uncertainty in consumer spending and market predictions.
  • Mattel is responding to the volatile macroeconomic environment by considering price hikes on U.S. toys and increasing direct imports to maintain product availability amid supply chain challenges.
  • Both Ford and Mattel are navigating complex tariff implications, with Ford also holding off on its financial outlook as it grapples with the unpredictability of retaliatory tariffs and consumer reactions to potential price increases.

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FAQ

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Tariffs are expected to reduce Ford's adjusted earnings before interest and taxes by about $1.5 billion on a net basis in 2025.

Ford is using strategies such as bonded transportation to shield parts from tariffs as they cross international borders, aiming to offset about $1 billion of the $2.5 billion total impact.

Mattel's shares have been down approximately 25% since February. Ford's shares dropped by about 2.3% in after-hours trading following the announcement.

The tariffs increase costs for automakers, potentially leading to higher prices for new cars, and could jeopardize employment. They also cause uncertainty and supply chain disruptions.

History

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