Ticketmaster Implements Full Price Disclosure Following 'Junk Fees' Ban; Sector Under Increased Scrutiny
Ticketmaster begins displaying full ticket prices following a ban on 'junk fees' that mandates upfront disclosure of additional charges to consumers.
Overview
As the Biden administration's junk fees ban took effect, Ticketmaster will now show full ticket prices upfront. The FTC's rule aims to standardize pricing and will apply to various sectors, including ticket sales and short-term rentals. Ticketmaster COO Michael Wichser supported the initiative, aiming for all-in pricing as the industry standard. The company will also provide updates on queue status when purchasing tickets. Despite these changes, Ticketmaster faces ongoing scrutiny from the DOJ and lawsuits alleging monopolistic practices and price inflation.
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Analysis
- The Biden administration's ban on 'junk fees' aims to ensure transparency in ticket pricing, which has been a major consumer complaint.
- Ticketmaster's commitment to displaying all-in pricing aligns with consumer advocacy for clearer pricing models, giving consumers visibility into total costs upfront.
- There's bipartisan recognition of the need for reforms in the ticketing industry to combat anti-competitive practices, highlighted by action from both the Biden administration and former President Trump's executive order.
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The ban affects ticket sellers, hotels, vacation rental platforms, and other similar sectors, requiring them to disclose fees and charges upfront.
Ticketmaster will provide real-time updates on queue status and inform customers if they have been waiting for more than 30 minutes, showing ticket price ranges, availability, and new event dates.
Ticketmaster is facing a proposed class-action lawsuit alleging that it and Live Nation conceal the full price of tickets until the end of the online checkout process.
Event organizers determine ticket prices and keep 100% of the face value when a ticket sells. Ticketmaster may add additional fees during the purchase process.
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