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Target Reports 5.7% Sales Drop Amid Tariff Challenges and DEI Policy Backlash

Target's sales fell 5.7% in Q1 2025, prompting a lowered annual sales forecast due to tariffs and backlash over diversity policies.


Overview

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Target has reported a 5.7% decline in sales for Q1 2025, attributing the drop to a challenging environment marked by trade tariffs and backlash from its diversity, equity, and inclusion (DEI) policy changes. The retailer has revised its annual sales forecast to a low-single digit decline, down from a previous expectation of 1% growth. CEO Brian Cornell noted that uncertainty surrounding tariffs and consumer sentiment has impacted spending. Target is exploring options to mitigate tariff impacts, including negotiating with suppliers and sourcing more products domestically, while also facing scrutiny over its DEI policy adjustments.

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Articles (6)

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Boston Herald
Stock market sinks after Target reports sales drop
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Target Is Latest Chain to Warn of Price Hikes Amid Tariff Uncertainty
CNETCNET·1M·
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This outlet is balanced or reflects centrist views.

"…Target is the latest retailer to reckon with the potential damages done to its business by President Donald Trump's tariff policies, and to warn of possible price hikes coming in the near future."

Target sales hit as Trump tariffs take effect
BBC NewsBBC News·1M·
Center
This outlet is balanced or reflects centrist views.

"…Target is the latest retailer to reckon with the potential damages done to its business by President Donald Trump's tariff policies, and to warn of possible price hikes coming in the near future."

Tariffs, inflation and leery customers are hitting retailers in different ways
Boston HeraldBoston Herald·1M·
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"…Target is the latest retailer to reckon with the potential damages done to its business by President Donald Trump's tariff policies, and to warn of possible price hikes coming in the near future."

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