Nike Resumes Direct Sales on Amazon Amid Price Hikes and Revenue Challenges
Nike is returning to Amazon after five years, raising prices on select products as it seeks to boost sales amid declining revenue.
Overview
Nike is reestablishing its direct sales on Amazon for the first time since 2019, aiming to enhance customer access and boost sales. The company is also implementing price increases on certain products, with footwear and apparel seeing hikes of up to $10. This move comes as Nike faces declining sales, with a reported 9% drop in revenue last quarter. The company is exploring new retail partnerships and strategies to recover from previous missteps and compete against rivals. Shares of Nike have seen a slight increase following the announcement.
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Analysis
- The articles reflect a generally positive sentiment towards Nike's recent business decisions.
- Nike's direct sales on Amazon are seen as a strategic move to improve customer experience.
- Price increases are framed as a normal part of business, with investor confidence remaining strong.
Articles (3)
Center (2)
"…Nike is reestablishing a more direct relationship with Amazon at a time when its sales are weakening."
Associated Press·1M·"…Share prices for the athletic apparel company were up 1.9% in early morning trading."
CBS News·1M·FAQ
Nike stopped selling its products directly on Amazon in 2019 as part of a strategic decision, focusing on other retail channels while still allowing independent sellers to list their merchandise on Amazon's marketplace.
Nike is resuming direct sales on Amazon to enhance customer access, boost sales amid declining revenue, rein in third-party sellers, and exert more control over its brand on the platform.
Amazon has informed some independent sellers that they must discontinue selling specific Nike products as the company will source these products directly from Nike, providing sellers with an extended period to sell through their current inventory.
Nike is implementing price increases on select products, including footwear and apparel, with hikes of up to $10 as part of its efforts to boost revenue.
Following the announcement of Nike resuming sales on Amazon and raising prices, Nike's shares have experienced a slight increase, indicating a positive investor response.
History
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