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·23d

Nike Resumes Direct Sales on Amazon Amid Price Hikes and Revenue Challenges

Nike is returning to Amazon after five years, raising prices on select products as it seeks to boost sales amid declining revenue.


Overview

A summary of the key points of this story verified across multiple sources.

Nike is reestablishing its direct sales on Amazon for the first time since 2019, aiming to enhance customer access and boost sales. The company is also implementing price increases on certain products, with footwear and apparel seeing hikes of up to $10. This move comes as Nike faces declining sales, with a reported 9% drop in revenue last quarter. The company is exploring new retail partnerships and strategies to recover from previous missteps and compete against rivals. Shares of Nike have seen a slight increase following the announcement.

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Analysis

Compare how each side frames the story — including which facts they emphasize or leave out.

Nike is raising prices and returning to Amazon amid declining sales.

The article highlights Nike's strategic changes and efforts to innovate.

Challenges and competition are acknowledged, but the tone remains neutral.

Articles (3)

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LeftCenterRight
CNN
CBS News
Associated Press
Nike is raising prices – and returning to Amazon | Business
CNNCNN·23d·
Leans Left
This outlet slightly leans left.

"…Nike is returning to Amazon after an absence of more than five years and hiking prices on some products as its new CEO works to reverse a revenue slump."

Nike to start selling its products directly on Amazon's US website again
Associated PressAssociated Press·23d·
Center
This outlet is balanced or reflects centrist views.

"…Nike is reestablishing a more direct relationship with Amazon at a time when its sales are weakening."

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