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Tesla Sales Plummet in Europe Amidst Political Backlash and Competition

Tesla's sales in Europe fell 49% in April, despite overall EV market growth, as backlash against CEO Elon Musk and competition from Chinese brands intensify.

Overview

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Tesla's sales in Europe and the U.K. dropped by 49% in April, selling 7,261 vehicles compared to 14,228 last year, according to the European Automobile Manufacturers Association. This decline is notable despite the recent launch of the new Model Y and a 28% increase in overall electric vehicle sales in the region. Factors contributing to Tesla's struggles include backlash against CEO Elon Musk's political views, an aging model lineup, and increased competition from Chinese brands like BYD and SAIC, which saw a 54% sales increase. Additionally, Tesla faced supply issues due to factory upgrades.

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Analysis

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  • The article highlights a decline in Tesla's sales in Europe and the U.K.
  • It contrasts Tesla's performance with the growth of competitors.
  • Concerns are raised about Tesla's future in a changing market.

Articles (7)

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Center (4)

"…Tesla sales in Europe and the U.K. have fallen by nearly half, according to data released Tuesday by the European Automobile Manufacturers Association."

Tesla loses more ground in Europe, while BYD makes gains
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FAQ

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Tesla's sales in Europe have declined due to several factors: backlash against Elon Musk's political statements, an aging lineup of models like the Model 3 and Model Y, increased competition from Chinese brands, and temporary factory shutdowns for upgrades.

Tesla's European sales fell by 49%, while the overall electric vehicle market in Europe saw a 28% increase in April 2025. This indicates strong demand for electric vehicles but a significant drop in interest specifically for Tesla.

Chinese brands, such as BYD and SAIC, have increased their sales by 54%, offering cheaper options that attract consumers and intensify competition for Tesla in the European market.

History

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