E.l.f. Beauty Completes $1 Billion Acquisition of Hailey Bieber's Rhode Skincare Brand
E.l.f. Beauty has finalized its $1 billion acquisition of Rhode, Hailey Bieber's skincare brand, enhancing its market position and product offerings.
Hailey Bieber Becomes A Billionaire
Daily Caller
Overview
E.l.f. Beauty has finalized its acquisition of Hailey Bieber's skincare brand, Rhode, for up to $1 billion, including $600 million in cash and $200 million in stock. An additional $200 million is contingent on performance over three years. Launched in 2022, Rhode generated $212 million in sales in its first year and plans to expand into Sephora stores in North America and the UK by the end of 2025. Bieber will remain as chief creative officer and strategic advisor, focusing on product innovation. The deal aligns with E.l.f.'s strategy to enhance its skincare offerings amid market challenges.
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Analysis
Left
The articles celebrate Hailey Bieber's successful sale of Rhode to e.l.f. Beauty, emphasizing significant financial achievements.
They highlight the optimistic outlook for growth and innovation in the skincare market following the acquisition.
Concerns about tariffs and market conditions are mentioned, but the overall sentiment remains positive about the partnership.
Center
The articles highlight a positive outlook on e.l.f. Beauty's acquisition of Hailey Bieber's rhode brand.
The partnership is seen as a strategic move that benefits both companies and the beauty market.
There is optimism about future growth and increased mergers in the beauty industry.
Right
There are not enough sources from this perspective to provide an analysis.
Left
The articles celebrate Hailey Bieber's successful sale of Rhode to e.l.f. Beauty, emphasizing significant financial achievements.
They highlight the optimistic outlook for growth and innovation in the skincare market following the acquisition.
Concerns about tariffs and market conditions are mentioned, but the overall sentiment remains positive about the partnership.
Center
The articles highlight a positive outlook on e.l.f. Beauty's acquisition of Hailey Bieber's rhode brand.
The partnership is seen as a strategic move that benefits both companies and the beauty market.
There is optimism about future growth and increased mergers in the beauty industry.
Right
There are not enough sources from this perspective to provide an analysis.
Articles (10)
Boston Globe·16d·"…E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said."
CNN·17d·"…The massive acquisition comes as e.l.f. is at a crossroads with President Donald Trump’s chaotic tariff war with China."
NBC News·17d·"…The acquisition — E.l.f.’s biggest ever, according to FactSet — is comprised of $800 million in cash and stock, plus an additional potential $200 million payout based on Rhode’s performance over the next three years."
ABC News·16d·"…e.l.f. Beauty has acquired Hailey Bieber's rhode skincare brand in a $1 billion deal."
Fortune·16d·"…Hailey Bieber’s $1 billion sale of Rhode could open the door to more beauty M&A."
Fortune·17d·"…e.l.f. Beauty buys Hailey Bieber’s Rhode skin-care brand for $1 billion."
Fortune·17d·"…e.l.f. Beauty's strategic acquisition of Hailey Bieber's Rhode brand is seen as a significant investment in capturing the Gen Alpha market."
BBC News·17d·"…The brand has become particularly popular on social media, with viral TikToks about their pocket blush and 'peptide lip treatments'."
Fox Business·17d·"…E.l.f. Beauty found a like-minded disruptor in rhode, further diversifying our portfolio with a fast-growing brand that makes the best of prestige accessible."
Daily Caller·17d·"…Bieber officially joined the billionaire club, and is showing no sign of slowing down."
FAQ
History
- 17d7 articles
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