


E.l.f. Beauty Completes $1 Billion Acquisition of Hailey Bieber's Rhode Skincare Brand
E.l.f. Beauty has finalized its $1 billion acquisition of Rhode, Hailey Bieber's skincare brand, enhancing its market position and product offerings.

Hailey Bieber Becomes A Billionaire

Daily Caller
Overview
E.l.f. Beauty has finalized its acquisition of Hailey Bieber's skincare brand, Rhode, for up to $1 billion, including $600 million in cash and $200 million in stock. An additional $200 million is contingent on performance over three years. Launched in 2022, Rhode generated $212 million in sales in its first year and plans to expand into Sephora stores in North America and the UK by the end of 2025. Bieber will remain as chief creative officer and strategic advisor, focusing on product innovation. The deal aligns with E.l.f.'s strategy to enhance its skincare offerings amid market challenges.
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Analysis
Left
The articles celebrate Hailey Bieber's successful sale of Rhode to e.l.f. Beauty, emphasizing significant financial achievements.
They highlight the optimistic outlook for growth and innovation in the skincare market following the acquisition.
Concerns about tariffs and market conditions are mentioned, but the overall sentiment remains positive about the partnership.
Center
The articles highlight a positive outlook on e.l.f. Beauty's acquisition of Hailey Bieber's rhode brand.
The partnership is seen as a strategic move that benefits both companies and the beauty market.
There is optimism about future growth and increased mergers in the beauty industry.
Right
There are not enough sources from this perspective to provide an analysis.
Left
The articles celebrate Hailey Bieber's successful sale of Rhode to e.l.f. Beauty, emphasizing significant financial achievements.
They highlight the optimistic outlook for growth and innovation in the skincare market following the acquisition.
Concerns about tariffs and market conditions are mentioned, but the overall sentiment remains positive about the partnership.
Center
The articles highlight a positive outlook on e.l.f. Beauty's acquisition of Hailey Bieber's rhode brand.
The partnership is seen as a strategic move that benefits both companies and the beauty market.
There is optimism about future growth and increased mergers in the beauty industry.
Right
There are not enough sources from this perspective to provide an analysis.
Articles (10)










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