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E.l.f. Beauty Completes $1 Billion Acquisition of Hailey Bieber's Rhode Skincare Brand

E.l.f. Beauty has finalized its $1 billion acquisition of Rhode, Hailey Bieber's skincare brand, enhancing its market position and product offerings.

Overview

A summary of the key points of this story verified across multiple sources.

E.l.f. Beauty has finalized its acquisition of Hailey Bieber's skincare brand, Rhode, for up to $1 billion, including $600 million in cash and $200 million in stock. An additional $200 million is contingent on performance over three years. Launched in 2022, Rhode generated $212 million in sales in its first year and plans to expand into Sephora stores in North America and the UK by the end of 2025. Bieber will remain as chief creative officer and strategic advisor, focusing on product innovation. The deal aligns with E.l.f.'s strategy to enhance its skincare offerings amid market challenges.

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Analysis

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  • The articles highlight a positive outlook on e.l.f. Beauty's acquisition of Hailey Bieber's rhode brand.
  • The partnership is seen as a strategic move that benefits both companies and the beauty market.
  • There is optimism about future growth and increased mergers in the beauty industry.

Articles (10)

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Boston Globe
CNN
NBC News
ABC News
Fortune
Fortune
Fortune
BBC News
Fox Business
Daily Caller

"…The acquisition — E.l.f.’s biggest ever, according to FactSet — is comprised of $800 million in cash and stock, plus an additional potential $200 million payout based on Rhode’s performance over the next three years."

E.l.f. Beauty to acquire Hailey Bieber skincare brand Rhode in up to $1 billion deal
NBC NewsNBC News·1M·
Center
This outlet is balanced or reflects centrist views.

"…e.l.f. Beauty's strategic acquisition of Hailey Bieber's Rhode brand is seen as a significant investment in capturing the Gen Alpha market."

E.l.f.’s acquisition of Hailey Bieber’s Rhode is a $1 billion bet on Gen Alpha
FortuneFortune·1M·
Center
This outlet is balanced or reflects centrist views.

"…The brand has become particularly popular on social media, with viral TikToks about their pocket blush and 'peptide lip treatments'."

Rhode: Hailey Bieber's makeup brand sold to e.l.f. in $1bn deal
BBC NewsBBC News·1M·
Center
This outlet is balanced or reflects centrist views.

"…E.l.f. Beauty found a like-minded disruptor in rhode, further diversifying our portfolio with a fast-growing brand that makes the best of prestige accessible."

Beauty powerhouse e.l.f. snaps up Hailey Bieber's Rhode in $1B blockbuster deal
Fox BusinessFox Business·1M·
Leans Right
This outlet slightly leans right.

"…Bieber officially joined the billionaire club, and is showing no sign of slowing down."

Hailey Bieber Becomes A Billionaire
Daily CallerDaily Caller·1M·
Right
This outlet favors right-wing views.

FAQ

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e.l.f. Beauty gains a strategic entry into the premium skincare market by acquiring Rhode, enhancing its product offerings and market position. The acquisition aligns with e.l.f.'s goal to expand in the clinical-grade skincare category, which is growing rapidly.

After the acquisition, Hailey Bieber will remain involved with Rhode as the Chief Creative Officer and Head of Innovation. She will also serve as a strategic advisor to e.l.f. Beauty, focusing on product innovation and maintaining operational control over Rhode's creative direction.

The $1 billion deal includes $800 million in a combination of cash and stock payable at closing, with potential additional earnout considerations. Another report mentions $600 million in cash and $200 million in stock upfront, with an additional $200 million contingent on performance over three years.

History

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  • 1M
    Daily Caller logo
    BBC News logo
    Fox Business logo
    3 articles
  • 1M
    CNN logo
    NBC News logo
    Fortune logo
    3 articles