McDonald's Announces Return of Snack Wrap on July 10
McDonald's will bring back the popular Snack Wrap on July 10, featuring new flavors and a focus on customer demand.
Overview
After nearly a decade, McDonald's is set to reintroduce the Snack Wrap on July 10. The new version will feature McCrispy Strips, lettuce, and cheese in a tortilla, available in Spicy and Ranch flavors. The decision follows significant customer demand, including petitions and social media campaigns. The fast-food chain aims to attract inflation-weary customers with this lower-priced option, as competition in the chicken wrap market intensifies. The Snack Wrap will be available for good, marking a significant shift in McDonald's menu strategy.
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Analysis
- The articles celebrate the return of McDonald's Snack Wrap, highlighting strong customer enthusiasm and anticipation.
- Fans express nostalgia and excitement, reflecting a positive sentiment towards the menu item's comeback.
- McDonald's strategic move is seen as a response to competition, particularly from Popeyes, enhancing its appeal.
Articles (4)
Center (3)
"…On Tuesday, McDonald’s announced that a new version of the Snack Wrap will go on sale July 10."
Chicago Tribune·1M·"…On June 3, McDonald’s announced exactly when the Snack Wrap will return to participating restaurants nationwide: July 10."
NBC News·1M·"…McDonald's has been teasing customers about the return of its Snack Wraps, a chicken-tortilla entree that's been missing from US locations of the Golden Arches since 2020."
CNET·1M·FAQ
McDonald's discontinued the Snack Wrap in 2016 due to operational inefficiencies and declining sales. However, employee dissatisfaction with preparing the item was also a factor.
The revamped Snack Wrap, called the McCrispy Snack Wrap, will feature Southern-style fried chicken, crinkle-cut pickles, and a tortilla wrap. It will be available in Spicy and Ranch flavors.
The decision to bring back the Snack Wrap was driven by significant customer demand, including social media campaigns and competition from other fast-food chains like Wendy's and Chick-fil-A.
History
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