Chipotle Introduces Adobo Ranch Dip After Five-Year Hiatus
Chipotle is set to launch its first new dip, Adobo Ranch, on June 17, 2024, offering a free sample to Rewards members on launch day.
Overview
- Chipotle's new dip, Adobo Ranch, will be available on June 17, 2024, marking the first new dip since queso blanco in 2020.
- The dip features adobo pepper, sour cream, and a mix of herbs and spices, appealing to fans of ranch flavors.
- Customers can enroll in Chipotle Rewards by June 16 to receive a free side of Adobo Ranch on its launch day.
- The launch reflects a growing trend, as ranch dips and dressings have surpassed ketchup in popularity in 2024.
- Adobo Ranch will be available at all Chipotle locations across the U.S. and Canada.
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Analysis
Emphasizes Chipotle's launch of Adobo Ranch dip, its first new offering in five years.
Chipotle Mexican Grill is launching Adobo Ranch at all locations in the U.S. and Canada on June 17.
Chipotle is introducing its first new dip in five years, Adobo Ranch, following the launch of queso blanco in 2020.
Customers must enroll in Chipotle Rewards by 11 p.m. on June 16 to receive a free side of Adobo Ranch on launch day, June 17.
In 2024, ranch dips and dressings have surpassed ketchup in popularity.
Executives cited a pullback from consumers who had become more concerned about the economy.
Articles (4)
Center (3)
"…Chipotle is hoping that Americans’ love for ranch will boost its sales."
NBC News·22d·"…Chipotle is releasing a new dip called Adobo Ranch, made with all real ingredients, which will be available at all locations in the U.S. and Canada starting on June 17."
USA TODAY·22d·"…Chipotle is introducing its first new dip in five years, the Mexican fast food chain announced Monday."
CBS News·22d·FAQ
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History
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