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Lululemon Sues Costco Over Alleged Knockoff Apparel

Lululemon has filed a lawsuit against Costco for selling unauthorized products that infringe on its trademark and design rights, seeking damages and a jury trial.

Overview

A summary of the key points of this story verified across multiple sources.

  • Lululemon has initiated legal action against Costco in the U.S. District Court for the Central District of California.
  • The lawsuit claims Costco's Kirkland brand is selling apparel that closely resembles Lululemon's designs.
  • Lululemon is seeking monetary damages and a jury trial to halt the sale of these alleged knockoff products.
  • The company emphasizes the importance of protecting its intellectual property rights against unauthorized sales.
  • This legal move highlights ongoing concerns over brand reputation and the impact of counterfeit products in the retail market.

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Analysis

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Center-leaning sources frame the Lululemon lawsuit against Costco as a significant legal battle over intellectual property rights. They emphasize Lululemon's perspective on protecting its brand integrity and reputation, while implicitly suggesting a bias towards supporting established brands against perceived infringement by larger retailers. The tone reflects concern for brand authenticity.

Lululemon has filed a lawsuit against Costco for selling knockoffs of its designs.

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Lululemon is pursuing monetary damages for lost profits and prioritizing the protection of its intellectual property rights.

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Lululemon is suing Costco for selling unauthorized and unlicensed apparel that infringes on its patents and reputation.

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Articles (5)

Compare how different news outlets are covering this story.

Center (3)

"…Lululemon is suing Costco, accusing the wholesale club giant of copying several of its signature designs and offering them at a lower price under its Kirkland Signature brand."

In a lawsuit, Lululemon accuses Costco of selling knockoffs of the athleisure brand
NPRNPR·1d·
Center
This outlet is balanced or reflects centrist views.

"…Lululemon has filed a lawsuit against Costco that accuses the wholesale club operator of selling lower-priced duplicates of some of its popular athleisure clothing."

Lululemon files lawsuit against Costco, claims company selling 'dupes' of products
ABC NewsABC News·1d·
Center
This outlet is balanced or reflects centrist views.

"…Lululemon has filed a lawsuit against Costco, accusing the big box store of selling knockoffs of the athleisure brand's apparel for a fraction of the price."

Lululemon sues Costco over selling alleged dupes
NBC NewsNBC News·1d·
Center
This outlet is balanced or reflects centrist views.

FAQ

Dig deeper on this story with frequently asked questions.

Lululemon is accusing Costco's Kirkland brand of selling knockoff versions of specific products such as the Scuba hoodies, Define jackets, and ABC pants.

Lululemon is seeking monetary damages, a jury trial, and an injunction to stop the sale of the alleged counterfeit products.

Lululemon claims that Costco and its manufacturing partners do not clarify their relationship to consumers, potentially misleading some into believing the knockoff items are made by Lululemon.

Yes, Lululemon has previously been involved in legal conflicts over product duplication, including a notable dispute with Peloton in 2021 that later resulted in a partnership.

The lawsuit highlights ongoing concerns about protecting intellectual property rights and brand reputation against unauthorized sales and counterfeit products in the retail market.

History

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