High Noon Recalls Mislabeled Vodka Seltzer as Celsius Energy Drink
High Noon voluntarily recalled Beach Variety 12-packs of vodka seltzer, mislabeled as non-alcoholic CELSIUS ASTRO VIBE Energy Drinks. The recall prevents accidental alcohol ingestion, with the FDA issuing the alert.
High Noon recalls spiked seltzer mislabeled as Celsius energy drinks
New York Daily News
Overview
- High Noon initiated a voluntary recall of its Beach Variety 12-packs of vodka seltzer due to mislabeling, where they were packaged as non-alcoholic CELSIUS ASTRO VIBE Energy Drinks.
- The primary purpose of the recall is to prevent consumers from unintentionally ingesting alcohol, as they might mistakenly believe the product is a non-alcoholic energy drink.
- The FDA has issued a recall for specific production lots of High Noon vodka seltzer found in the market that were affected by this significant mislabeling error.
- Consumers who have purchased these mislabeled Celsius cans containing High Noon vodka seltzer are strongly advised to immediately dispose of the product and avoid any consumption.
- High Noon is actively collaborating with the FDA, retailers, and distributors to manage the recall process, with no reported illnesses or adverse events to date.
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Analysis
Center-leaning sources cover this story with clear neutrality, focusing on factual reporting of a product recall. They consistently present the details of the mislabeling, the affected products, and consumer guidance without employing loaded language or sensationalism, adhering to a straightforward informational approach.
"The recall was initiated after the company discovered that a shared packaging supplier mistakenly shipped empty Celsius energy drink cans to High Noon."
ABC News"The recall was initiated after the company discovered that a shared packaging supplier mistakenly shipped empty Celsius energy drink cans to High Noon."
ABC News"High Noon said it would be recalling its Beach Variety 12-packs after they said some cans were mislabeled as Celsius Astro Vibe Sparkling Blue Razz Edition cans, which are a non-alcoholic energy drink."
USA TODAY"Selling energy drinks with alcohol to an unsuspecting public is bad for any number of groups, including children, alcoholics, and anyone who just doesn’t want to get a buzz on while they’re working out."
Gizmodo"High Noon has issued a voluntary recall of its popular vodka seltzer after it was discovered that some cans had been erroneously labeled as Celsius energy drinks."
Fortune"The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty CELSIUS cans to High Noon."
CBS News"The recall was initiated after High Noon discovered that a shared packaging supplier mistakenly shipped empty Celsius cans to High Noon, it said."
NBC NewsArticles (11)
Center (7)
FAQ
The mislabeling occurred because a shared packaging supplier mistakenly shipped empty Celsius canned containers to High Noon, which were then incorrectly filled with vodka seltzer instead of energy drink, leading to inaccurate labeling of some High Noon vodka seltzers as Celsius ASTRO VIBE Energy Drinks.
The recall affects High Noon Beach Variety 12-packs containing 12-fluid-ounce cans mislabeled as Celsius ASTRO VIBE Energy Drink, Sparkling Blue Razz Edition. The recall is specifically for two production lots shipped to certain U.S. states including Florida, New York, Ohio, South Carolina, Virginia, and Wisconsin between July 21 and 23, 2025, bearing particular lot codes listed in the recall notices.
Consuming the mislabeled cans can result in unintentional ingestion of alcohol, as consumers may believe they are drinking a non-alcoholic energy drink when in fact the cans contain vodka seltzer, which poses health and safety risks especially for individuals who should avoid alcohol.
High Noon initiated a voluntary recall of the affected products and is collaborating with the FDA, retailers, and distributors to manage the recall effectively, advising consumers to dispose of the mislabeled cans and avoid consumption. The FDA has issued a public recall notice to alert consumers and protect public health.
To date, no illnesses or adverse events related to the mislabeled cans have been reported in connection with this recall.
History
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