Disney to Merge Hulu and Disney+ into Single App Next Year
Disney will combine Hulu and Disney+ into a single app next year. This merger aims to enhance consumer experience and reduce churn by unifying diverse content offerings.
Subscribe to unlock this story
We really don't like cutting you off, but you've reached your monthly limit. At just $5/month, subscriptions are how we keep this project going. Start your free 7-day trial today!
Get StartedHave an account? Sign in
Overview
- Disney announced plans to merge its streaming services, Hulu and Disney+, into a single integrated app starting next year, aiming for a more streamlined user experience.
- Disney CEO Bob Iger stated the primary goals of this consolidation are to enhance overall consumer experience and effectively reduce subscriber churn across their platforms.
- The combined app will offer a comprehensive range of content, including family programming, breaking news, and live sports, all accessible from one unified streaming destination.
- An enhanced ESPN App bundled with the new Disney+/Hulu combination will be available for $29.99 per month, offering a premium package for diverse entertainment needs.
- Despite the merger, subscribers will retain the flexibility to opt for stand-alone subscriptions to either Disney+ or Hulu individually, catering to varied viewing preferences.
Report issue
Read both sides in 5 minutes each day
Analysis
Center-leaning sources cover the Disney-Hulu merger announcement factually, focusing on the business rationale and operational details. They present the news directly, providing context on Disney's streaming strategy and historical background without employing loaded language or overt editorial bias.
"Disney is betting that a single app will mean more eyeballs, fewer cancellations, and a bigger payday from advertisers."
Gizmodo"The new "unified Disney Plus and Hulu streaming app" will be available to consumers in 2026, the Disney CEO added."
CBS News"The new offering will give customers more choice and convenience."
CNETArticles (4)
FAQ
The unified app combining Disney+ and Hulu is scheduled to launch in 2026.
Yes, subscribers will retain the option to subscribe to Disney+ or Hulu individually despite the merger.
The combined app will provide a comprehensive range of content including family programming, general entertainment, breaking news, live sports, and blockbuster franchises, all in a single, streamlined platform.
Disney expects the merger to enhance profit margins by reducing operational costs through technology unification, increasing subscriber engagement and retention, and boosting advertising revenue through consolidated ad sales and new bundled packages.
Starting in fall 2025, Hulu will replace the 'Star' tile on Disney+ in international markets and serve as Disney's global general entertainment brand internationally.
History
- This story does not have any previous versions.