Cracker Barrel Backtracks on Logo Redesign Following Public Outcry and Trump's Intervention
Cracker Barrel reverted to its original 'Uncle Hershel' logo after widespread customer backlash, a $100 million market value loss, and pressure, including President Trump.
Cracker Barrel to keep old logo after backlash
World News Group
Cracker Barrel relents and says its old logo will return
Chicago Tribune
Cracker Barrel relents, says its old logo will return
New York Daily News
Cracker Barrel relents, says its old logo will return
Associated Press
Cracker Barrel Caves, Brings Back Classic Logo
Daily Caller
Trump tells Cracker Barrel to admit logo mistake and rebrand
Washington Examiner
Trump pushes Cracker Barrel to scrap controversial new logo
New York Daily News
Cracker Barrel vs. the Cracked Brain, Round Two
CounterPunch
Cracker Barrel does damage control after controversial rebrand
New York Daily News
Cracker Barrel Crumbles Under MAGA Pressure
Daily Beast
Cracker Barrel admits it 'could've done a better job' with rebrand
Washington Examiner
Cracker Barrel Addresses Backlash
Daily Caller
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Overview
- Cracker Barrel initiated a brand update, replacing its iconic 'Uncle Hershel' with a new corporate logo to modernize its visual identity and attract a broader customer base.
- The redesigned logo quickly faced significant online criticism and widespread dissatisfaction from loyal customers, with the backlash intensified by a politically charged period.
- This negative reception resulted in a nearly $100 million loss in market value for Cracker Barrel, alongside calls for the CEO's removal due to the controversy.
- Cracker Barrel publicly admitted the logo redesign was a failure, acknowledging the negative reception and the need for better communication regarding the significant brand change.
- Responding to customer feedback and pressure, including from President Trump, Cracker Barrel reverted to its original logo and committed to reincorporating 'Uncle Hershel'.
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Analysis
Center-leaning sources cover the Cracker Barrel logo change neutrally, focusing on factual reporting of events and diverse perspectives. They detail the company's actions, the conservative backlash, and the financial impact without adopting loaded language. The coverage includes the company's stated reasons for the change and reactions from public figures, presenting a balanced account of the controversy.
"The world wasn't ending because a company decided to change its logo, even if the right acted like it was."
USA TODAY"Cracker Barrel said it would retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”"
Chicago Sun-Times"Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”"
Chicago Tribune"Cracker Barrel has abandoned plans to adopt a new logo following fierce backlash."
BBC News"Cracker Barrel said Tuesday it will be going back to its old logo, amid a public backlash to the restaurant and country store's recent logo change and redesign."
ABC News"Cracker Barrel announced Tuesday that it will return to its old logo."
CBS News"Cracker Barrel said it will retain its old logo, which features an older man in overalls sitting next to a barrel and the words “Old Country Store.”"
Associated Press"Cracker Barrel said it would return to its old branding after backlash from conservatives who accused the restaurant chain of changing its values."
NBC News"The reversion to the 'Old Timer' drew praise in the immediate aftermath of the announcement."
USA TODAY"What seems most notable about the Cracker Barrel episode is just how bread-and-circuses the whole thing feels."
Gizmodo"Cracker Barrel issued a company statement on Aug. 25 in response to the criticism of the logo, standing by its new look while recognizing some people don't like it."
USA TODAY"Cracker Barrel faced backlash from some customers after unveiling a simplified logo on Aug. 19."
USA TODAY"The backlash against Cracker Barrel's rebrand makes sense in context."
USA TODAY"Cracker Barrel is sticking with its new logo but apologizing to fans who were angered when the change was announced last week."
Associated Press"Cracker Barrel on Monday tried to reassure customers that its values have remained the same after receiving criticism following a new logo reveal and general brand refresh."
NBC News"The episode highlights the perils of tinkering with a company's brand."
CBS NewsArticles (70)
FAQ
Cracker Barrel aimed to modernize its visual identity and attract a broader customer base by updating its brand and replacing the iconic 'Uncle Hershel' logo with a new corporate design.
The new logo faced significant online criticism and widespread dissatisfaction from loyal customers, leading to a social media uproar and calls for the CEO's removal amid the controversy.
The backlash over the new logo resulted in nearly a $100 million loss in Cracker Barrel's market value.
President Trump publicly called on Cracker Barrel to revert to the old logo, praising their decision after they agreed to restore the original design, and his intervention was acknowledged by Cracker Barrel executives.
Cracker Barrel admitted the logo redesign was a failure, thanked customers for their feedback, and committed to retaining the 'Old Timer' logo while emphasizing their ongoing focus on warm hospitality and their traditional brand values.
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