PepsiCo Launches "Simply NKD" Cheetos and Doritos Free of Artificial Dyes
PepsiCo will release "Simply NKD" Cheetos and Doritos on December 1, free of artificial dyes and flavors, joining other major food companies in eliminating artificial ingredients.
Overview
- PepsiCo is set to launch "Simply NKD" versions of its popular Cheetos Flamin’ Hot, Cheetos Puffs, Doritos Nacho Cheese, and Doritos Cool Ranch snacks.
- These new "Simply NKD" products will be available in stores starting December 1 and are specifically formulated to be free of artificial dyes and flavors.
- The initiative by PepsiCo reflects a broader industry trend towards cleaner labels, responding to consumer preferences for more natural ingredients in snack foods.
- Major food companies like General Mills, Hershey, Nestlé, and Kraft Heinz have also committed to removing artificial dyes and flavors from their product lines.
- This move aims to provide consumers with popular snack options that maintain their familiar taste while addressing concerns about artificial additives in food products.
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Analysis
Center-leaning sources frame this story with a skeptical and questioning tone regarding PepsiCo's new dye-free snacks. They use loaded language and editorial commentary to cast doubt on the products' appeal and health benefits, challenging company claims and highlighting potential consumer misconceptions. The narrative emphasizes the loss of iconic features and warns against viewing them as healthy alternatives.
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FAQ
The Simply NKD versions of Cheetos and Doritos are formulated without any artificial dyes and artificial flavors, meaning synthetic colorants and flavor additives previously used are removed.
Simply NKD Cheetos and Doritos will be available in stores starting December 1.
General Mills, Hershey, Nestlé, and Kraft Heinz are among the major food companies that have committed to removing artificial dyes and flavors from their product lines.
PepsiCo's initiative reflects a broader industry trend responding to consumer preferences for cleaner labels and more natural ingredients in snack foods.
Simply NKD products are designed to maintain the familiar taste of the original Cheetos and Doritos while eliminating artificial additives.
History
- This story does not have any previous versions.


