Ford Halts F-150 Lightning Production, Shifts EV Strategy Towards Affordability and Hybrids
Ford is halting F-150 Lightning production and taking a $19.5 billion charge, refocusing its EV strategy on affordable models by 2027 and aiming for 50% electrified vehicles by 2030.
Ford cancels electric F-150
The Post Millennial
Overview
- Ford is halting production of its all-electric F-150 Lightning pickup truck, signaling a significant shift in its electric vehicle manufacturing strategy.
- The company plans to introduce a more affordable $30,000 electric pickup by 2027, aiming to capture a broader market segment with cost-effective EV options.
- Ford targets 50% of its global vehicle volume to be comprised of hybrids, extended-range EVs, and fully electric vehicles by the year 2030.
- This strategic pivot includes a substantial $19.5 billion charge on its product roadmap, with the majority of these charges expected to be recorded in the fourth quarter.
- Ford is also repurposing EV battery capacity for energy infrastructure and data center demands, moving away from previous truck production focus to bolster the electric grid.
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Analysis
Center-leaning sources frame Ford's pivot from large EVs as a pragmatic, customer-driven response to financial losses, "lacklustre demand," and regulatory shifts. They emphasize the "eroded" business case for large electric vehicles, highlighting their high costs and perceived inability to meet consumer needs, while presenting the move to hybrids and smaller EVs as a sensible, profitable adjustment.
"Ford is backing away from plans to manufacture large electric vehicles, the US carmaker said on Monday, citing lacklustre demand and recent regulatory changes under US President Donald Trump."
BBC News"The all-electric F-150 Lightning was a big deal to Ford, but the company ultimately concluded it was a money-loser and would always be."
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