Chip Crunch Price Hikes
Apple and Xbox raise prices as chip and memory costs ripple through tech.
June 25, 2026 · Updated Jun 25, 8:07pm ET
The VergeScore a discounted Xbox console before the prices jump
CNBCApple stock gets slammed on bigger Mac, iPad price hikes. Why it can weather the storm
New York PostApple hikes prices by as much as $500 due to memory chip shortage – here are the products getting hit
The GuardianApple raises iPad and MacBook prices, blaming cost of chips amid AI boom
CNETHere We Go Again: Microsoft Raises Xbox Prices Amid Memory Shortage
Washington TimesApple stock tumbles 5% as MacBook, iPad price hikes wipe $275 billion from market cap
WiredThis Is Probably Your Last Chance to Buy a Cheap MacBook for a While
TechCrunchXbox follows Apple with price increases
ARS TechnicaApple ratchets up prices, blames the cost of memory
Associated PressApple increases prices for Macs and iPads, blaming a shortage of memory chips
BBC NewsApple hikes some prices by nearly 20% while Xbox raises console cost
NBC NewsApple shares plunge after it hikes prices on iPads and laptops
CBS NewsApple and Microsoft are raising their prices by hundreds of dollars as chip costs soar
Business InsiderMicrosoft is raising Xbox prices yet again due to the memory shortage — this time by $100-$150
SemaforApple raises prices due to memory chip shortage
GizmodoXbox Forces a Third Price Hike Down Players' Throats
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Pano rates the coverage Mostly Center.
What happened
Apple raised prices across Macs, iPads and some home devices, saying an AI-driven surge in demand for memory and storage chips has made higher component costs unavoidable. The increases push the entry-level MacBook Neo from $599 to $699, lift some MacBook Pro and iMac models by hundreds of dollars, and leave the iPhone untouched for now. Apple described the chip market as an “unprecedented challenge” as AI data centers absorb supply, forcing one of the world’s biggest electronics buyers to pass costs on to consumers. Microsoft quickly followed with Xbox increases, underscoring how the memory crunch is spreading across consumer tech ahead of the holiday and back-to-school shopping seasons.