Today

Masino Steps Down

Cracker Barrel’s CEO is leaving after a year of backlash over the chain’s rebrand.

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Updated Jul 27, 5:19pm ET

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Cracker Barrel CEO Julie Felss Masino will step down effective Aug. 10 and remain as an adviser until Oct. 9, the company announced. David Deno, the former CEO of Bloomin’ Brands, owner of Outback Steakhouse, will succeed her as chief executive. Masino’s exit follows a 2025 brand refresh that included a new logo removing the chain’s “old man by the barrel” image, drawing customer and political backlash before the company reversed the logo change. Executives have said restaurant traffic has not fully recovered from the backlash.

Analysis & opinion

The arguments that emerged from this coverage — built only from the analysis and opinion pieces, never from straight reporting. Each dot is one article, placed by its outlet's bias — left to right. How we label coverage →
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Rebrand BacklashBalanced

Masino’s exit was tied to Cracker Barrel’s failed logo or corporate redesign and the backlash it triggered. The leadership change came while the chain was still dealing with customer anger over a rebrand that did not land.

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