John Ternus Becomes Apple CEO
Tim Cook steps down after 15 years, with John Ternus taking over as Apple CEO.
September 1, 2026 · Updated Sep 1, 7:59pm ET
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What happened
John Ternus
John TernusAmerican engineer and manager; CEO of Apple since 2026 took over as Apple CEO on Tuesday, replacing Tim Cook
Tim CookAmerican business executive, former Apple executive chairman after a 15-year tenure in which Apple’s market value rose to about $4.6 trillion. Cook became executive chairman and will focus more on policy, while Ternus moves up from senior vice president of hardware engineering after joining Apple in 2001. Ternus starts as Apple faces pressure to close gaps in artificial intelligence and defend the App Store model. In his first staff memo, he teased a “huge launch next week” ahead of Apple’s September 9 iPhone event.






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