Melania Trump Launches Imperia
Melania Trump rang the NYSE opening bell to unveil her Imperia women's initiative.
September 23, 2026 · Updated Sep 23, 3:45pm ET
Seattle TimesMelania Trump rings New York Stock Exchange opening bell to launch new women’s initiative Imperia
UPIFirst lady Melania Trump rings the NYSE opening bell, launches IMPERIA for women
FOX NewsMelania Trump reveals 'the world's biggest untapped economic force' to kick off landmark NYSE summit
Daily BeastMelania Ditches ‘Be Best’ for Bizarre New Brand
ABC NewsMelania Trump rings NYSE opening bell to launch new women's initiative Imperia
40%
Left · 2
40%
Center · 2
20%
Right · 1
Pano rates the coverage Balanced.
What happened
Melania Trump
Melania TrumpFirst Lady of the United States (2017–2021; since 2025) rang the opening bell at the New York Stock Exchange to launch Imperia, a women-focused initiative and summit for female CEOs and executives. Imperia is meant to help women become leaders and increase their economic power, with an invite-only global summit held during UN General Assembly week to spotlight that power. Trump called women “the world’s biggest untapped economic force” and urged women to move “beyond mentorship and toward ownership.” Adviser Marc Beckman described Imperia as an invitation-only network to connect female executives, capital, policy and cross-sector work. Trump also said she works behind the scenes and had helped reunite Ukrainian and Russian children with families. Its next summit steps remain unclear.
How the left told it
Left-leaning accounts framed Imperia as a business-power project and, at times, a rebrand from Trump’s earlier public identity. The Daily Beast cast her as positioning herself as a champion for women business leaders. The Seattle Times emphasized a move from child-focused Be Best work toward her business skills. The Daily Beast also used a skeptical frame, calling the new brand “bizarre”.
How the right told it
Only one right-leaning outlet we track covered this: FOX News, under the headline “Melania Trump reveals 'the world's biggest untapped economic force' to kick off landmark NYSE summit”.
