Beyoncé will perform live at halftime during the Ravens-Texans game on Christmas Day, streamed exclusively by Netflix. This marks Netflix's first venture into live sports, coinciding with the promotion of her album 'Cowboy Carter.' The show, taking place in Houston, will feature songs from her Grammy-nominated album and is anticipated to include special guest appearances. Netflix aims to establish a new holiday tradition with its multi-year agreement to stream NFL games, following challenges faced during a recent high-profile boxing event.