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• As Taylor Swift returns for the second weekend of her 'Eras Tour' in Toronto, fans are reminded of the sheer size and scale of the event, with last-minute tickets still available despite premium pricing; it speaks to the star's overwhelming popularity and marketability.
• With each concert featuring an impressive 45 songs and surprise mashups, Swift showcases not only her talent but also the significant business operations behind such large-scale events, illustrating how she expertly markets her brand and engages with fans.
• The exorbitant prices for attending Swift's concerts, starting at around $1,142 USD, highlight a broader issue in the music industry regarding ticketing and access to live performances, prompting discussions about the affordability of such cultural events for average fans.