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Conor McGregor Dropped as Face of Proper No. Twelve, Faces Fallout from Assault Verdict

Conor McGregor's association with Proper No. Twelve whiskey and 'Hitman' video game ends after being found liable for sexual assault.

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Conor McGregor has been dropped as the face of Proper No. Twelve Irish whiskey and from the 'Hitman' video game series following a civil court ruling which found him liable for sexual assault. McGregor, who plans to appeal the ruling, must pay approximately $263,000 to the victim, Nikita Hand. The decision comes as several retailers remove his product from shelves. McGregor, who denies the allegations, faces increasing backlash and severed ties with multiple brands due to this incident.

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