President-elect Trump unveiled a new line of perfumes, 'Fight, Fight, Fight', using a photo of himself and First Lady Jill Biden taken during the Notre-Dame reopening. The marketing campaign emphasizes a combative spirit, aimed at 'patriots who never back down'. The fragrances, which have started selling well, also stirred speculations about the relationship between Trump and Biden amidst their political rivalry. While Trump acknowledged a friendly interaction with the First Lady during the ceremony, the use of the photo for promotional purposes has elicited mixed reactions on social media.