Publicist Stephanie Jones has filed a lawsuit alleging that actor Justin Baldoni and his PR team orchestrated a smear campaign against Blake Lively. Jones claims that Baldoni's publicist Jennifer Abel and crisis PR representative Melissa Nathan engaged in secret efforts to divert attention from Baldoni’s alleged misconduct during filming of "It Ends With Us," including physical harassment of Lively. Lively has filed a separate complaint accusing Baldoni of sexual harassment and misconduct. The unfolding scandals have brought significant attention to the role of PR firms in managing public perception and crises in Hollywood.