On Christmas Day, Netflix streamed two NFL games that set records, drawing an average of 24.3 million viewers for Ravens vs. Texans and 24.1 million for Chiefs vs. Steelers, marking a significant achievement for the platform amid a broader trend towards sports streaming. Additionally, Beyoncé's halftime performance significantly boosted viewer engagement, peaking with over 27 million during the Ravens game. This event exemplifies the growing competition with the NBA, whose Christmas games averaged only 5.25 million viewers. The NFL continues to expand its presence in streaming, with Netflix securing a three-year partnership for Christmas games.