As Super Bowl LIX concluded, the Philadelphia Eagles triumphed over the Kansas City Chiefs, with ad spots costing a record $8 million. This year, ads emphasized humor and nostalgia, largely avoiding controversy, reflecting a cautious approach following prior backlash against brands like Bud Light. Standout commercials featured celebrity pairings, including a humorous Michelob Ultra ad with Willem Dafoe and Catherine O’Hara. Google’s AI-themed ad resonated with viewers, while others struggled, such as the ill-received Tubi and Coffee Mate spots. Despite mixed results, advertisers aimed for engaging content to attract new customers in a competitive landscape.